Chapter Twenty-Three

“Gamenics” and its Potential—Interview with Akihiro Saitō*, Professor, Ritsumeikan University, College of Image Arts and Sciences; Director, Bmat Japan

Interviewer: Kenji Ono, game journalist, IGDA, Japan

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Akihiro Saitō is a professor at Ritsumeikan University, College of Image Arts and Sciences, and a director at Bmat Japan. He involved in animation design since middle school, and worked for both Suntory Limited and LaForet as a CM director while attending Tama Art University. He also involved in the development of several game from the dawn of the Nintendo Entertainment System (NES). He established his own game studio, ...

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