Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

APPENDIX: DOING MORE

THE AUTHOR

Peter Fisk is a bestselling author, inspirational keynote speaker and has 25 years experience as an expert consultant helping business leaders to develop innovative strategies for business and brands.

He leads his own company, GeniusWorks, a boutique consulting firm, that helps companies around the world to build better brands, drive innovation and accelerate growth. He is also a visiting professor of strategy, innovation and marketing at IE Business School, one of the world's top ranked business schools. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers.

Having grown up in the rural countryside of northern England, he studied physics across Europe, exploring new types of materials and their superconductivity. In a change of direction, Peter moved to the business world, managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, American Express to develop digital services, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with leadership teams, facilitating new strategy development, innovation projects, and executive development - in companies as diverse ...