Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

2 CHANGE . . . CHANGE THE GAME WORLD-CHANGING, GAME-CHANGING

WORLD CHANGING

The future is not an extension of today, it is wild and unpredictable, diverse and discontinuous. Business cannot extrapolate the success of today, and hope to win tomorrow. Even if you did, you would be swamped by a world of imitating competition all seeking to play the same game.

Just like the world changes at an incredible pace, in fantastic and unexpected ways, so too must businesses learn to change – to play the new game, or better still to play their own game. To shape markets in their own vision, to create business models that suit them, to engage and enable customers to achieve more. This is what it means to change the game.

The turmoil of financial markets, collapsing banks and defaulting nations, are the dying cries of a changing world; a reordering of markets and power that we are slowly recognizing. Amidst the shake-up there are new winners and losers. In 2014, China's real GDP grew by 7.1% compared to 0.9% in Europe. Markets from Colombia to Indonesia are thriving.

As Samsung launches its smart watch, Beijing is recognized as the world's leading city for renewable energies, Shenzen becomes the new Wall Street, the best web designers are in Hyderabad and fashion designers in Buenos Aires, we realize that the best ideas in business are shifting rapidly too. No longer are these fast growth markets the source of low-cost supplies and low-budget consumers. They have youth and education, investment ...