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Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game by Peter Fisk

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6 DISRUPT . . . CREATING YOUR OWN SPACE IN THE WORLD CHANGE YOUR STRATEGY

6.1 GROWTH . . . FINDING THE HOTSPOTS AND WHITESPACES

In 1940 Henry Ford famously said ‘Mark my word, a combination of airplane and motorcar is coming. You may smile but it will come.'

When I was launching Gamechangers in Central Europe, I asked business leaders across the region to nominate the brands and businesses who they thought were most shaking up the region's markets. Some amazing concepts were nominated – from Rimac's million-dollar supercars in Croatia, to the incredible Ukrainian digital gloves that turn sign language into spoken words – but I was not expecting a winner like Aeromobil.

Stefan Klein grew up in Bratislava, the beautiful capital of Slovakia, just a 30 minute ...

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