Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

6 DISRUPT . . . CREATING YOUR OWN SPACE IN THE WORLD CHANGE YOUR STRATEGY

Gamechangers seek to out-think and out-play their competitors by changing the game . . . they envision and articulate their market, then change the dynamics of competition, with new expectations and impacts . . . shaping markets in their own vision.

• More disruptive . . . from playing the game . . . to changing the game . . . They outwit competitors by creatively rethinking the market and the whole business.
• More focused . . . from mass and average . . . to selectively different . . . They look beyond masses to niches, averages to individuals, needs to dreams.
• More agile . . . from unchanging direction . . . to strategic jazz . . . They ride the waves of change, flexing and adapting, whilst making the future happen.

6.1 GROWTH . . . FINDING THE HOTSPOTS AND WHITESPACES

In 1940 Henry Ford famously said ‘Mark my word, a combination of airplane and motorcar is coming. You may smile but it will come.'

When I was launching Gamechangers in Central Europe, I asked business leaders across the region to nominate the brands and businesses who they thought were most shaking up the region's markets. Some amazing concepts were nominated – from Rimac's million-dollar supercars in Croatia, to the incredible Ukrainian digital gloves that turn sign language into spoken words – but I was not expecting a winner like Aeromobil.

Stefan Klein grew up in Bratislava, the beautiful capital of Slovakia, just a 30 minute ...