Rockstars know that there is a fine line between success and failure. There isn't a set formula to be cool, for why one record will be a global mega-hit and another won't feature, or for what it takes to be worshiped by millions of teenagers across the globe.
Sometimes things just work. They hit on a sweet spot, they find a vibe. They resonate.
I first explored resonance in a physics lab; when two electromagnetic waves get ‘in sync' they start vibrating much more than normal – sonic boom, flash of light. The analogy is not scientific, it is about finding that point where, despite crowds and noise, brands and individuals are ‘in sync' . . . they resonate.
When I push ...