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Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game by Peter Fisk

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12 IMPACT . . . DELIVERING MORE POSITIVE RESULTS CHANGE YOUR RESULTS

12.1 POSITIVE VALUE . . . BUSINESS THAT ADDS TO THE WORLD

Gamechangers typically have a ‘millennial' mindset. Whilst they are ambitious and entrepreneurial, they are as much motivated by making the world a better place as by securing personal wealth. They see success as a triple-play: me, my world, the world. They seek to create a positive impact for customers, for investors and employees, and for the wider world, socially and environmentally.

Most people get confused. They see value creation as a trade-off between creating more value for customers and shareholders. Of course, through innovation it's possible to do both. They see sustainability as the need to have less impact, to reduce. ...

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