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Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game by Peter Fisk

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13 AMPLIFY . . . TRANSFORMING YOUR BUSINESS POTENTIAL CHANGE YOUR POTENTIAL

13.1 AMPLIFYING . . . THE CAPACITY TO ACHIEVE MORE

So what have we learnt? . . . ‘Gamechangers' make sense of a fast-changing world, thinking bigger and different, finding their space, redefining the rules, engaging people on their terms, and creating the future in their own vision. They can be big or small, start-ups or well established.

But success requires more. More than an idea. More than action.

Success requires you to amplify – from initial idea to scalable impact, from early adopter to mainstream customer, from positive buzz to profitable growth. Amplifying is about increasing your capacity ...

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