Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

13 AMPLIFY . . . TRANSFORMING YOUR BUSINESS POTENTIAL CHANGE YOUR POTENTIAL

Gamechangers do not have to be the biggest companies to be the best. Leaders amplify the potential of others, brands amplify the value of innovations, networks amplify the reach and richness, and customers amplify their own potential by achieving more.

• More empowering . . . from hierarchical managers . . . to network leaders . . . They bring the organization together to embrace diverse talents and achieve more together.
• More entrepreneurial . . . from stability and performance . . . to agility and potential . . . Leaders create energy and drive change, increasing the capacity of the business to grow.
• More enterprising . . . from incremental improvement . . . to transformational impact . . . Leaders enable the organization to achieve more radical, innovative and disruptive impact inside and out.

13.1 AMPLIFYING . . . THE CAPACITY TO ACHIEVE MORE

So what have we learnt? . . . ‘Gamechangers' make sense of a fast-changing world, thinking bigger and different, finding their space, redefining the rules, engaging people on their terms, and creating the future in their own vision. They can be big or small, start-ups or well established.

But success requires more. More than an idea. More than action.

Success requires you to amplify – from initial idea to scalable impact, from early adopter to mainstream customer, from positive buzz to profitable growth. Amplifying is about increasing your capacity ...