Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

16 FUTUREHEALTH CHANGING THE GAME OF HEALTHCARE

Futurebank, Rethinking the World of Healthcare

Aravind to Epocrates, Intuitive Surgical to 23andMe . . . through positive wellness and personalized pharma, robotics and genetics, digital applications and patient-centric business models . . . the future of health is about specialization and innovation, patient-centric solutions that are faster and more efficient.

PERSONAL, PREDICTIVE AND POSITIVE

For just $99 we can see our life before us, with a DNA profile from 23andMe, and as a result we go to PatientsLikeMe to find out how others have responded. We eat the best foods from GSK, and check our daily fitness with Nike+, maybe with a little help from Avumio's diagnostic apps and online advice from Dr Koop.

If we need help, we turn to ZocDoc where a local nurse with Epocrates at his fingertips prescribes a standard drug from Wuxi, or a custom prescription from Genentech. A night in W Hotel's clinic, or a surgical trip to Antalya is unlikely. Instead we spray on our L'Oreal skin protection, sip on our super-vitamin Zespri kiwi juice, and smile.

The future of healthcare is personal, predictive and proactive, using advanced diagnostics so that people can themselves understand their likely conditions, and take better actions now to reduce risks or avoid illnesses. In this sense it is about positive wellbeing, rather than caring ...