The future of products is about human-centric design concepts that enable people to achieve more, emotionally and functionally, bringing together the best ideas and technologies through embedded intelligence, intuitive and aesthetic, personalized and enabling experiences, building communities and movements.
The obsession with which Jonny Ive and his team develop a new Apple product is in stark contrast to the beige plastic boxes that used to package expensive technologies. Similarly in household cleaners, the beautifully styled and colourful containers of Method, stand out from the ugly containers of other cleaning or soap brands. And then there is the toilet paper of Renova . . . black, red, pink, yellow. ‘Why does toilet paper have to be boring?' asks the Portuguese brand's CEO.
‘Human-centred design' sounds obvious, yet the majority of product designers and developers are still preoccupied with their product. They are makers, with a love of craft, technology and tinkering, features and style. This matters, but what people do with the products matters much more. HCD was pioneered by IDEO to rethink the design process, to start with the person, then find a better way to solve their problem or seize their ambition.
Products bought off a store shelf ...