Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

19 FUTUREFASHION CHANGING THE GAME OF FASHION

Futurefashion, Rethinking the World of Clothing Design

The future of fashion is being transformed by technology. Just consider the potential of big data that pinpoints trends, to 3D printing that creates new structural designs, and wearable tech that enhances the functionality of clothing. Runways are turned into multimedia, participative experiences whilst shopping malls, both physical and digital, are intelligent and personalized. Fashion brands are about more than products, they are about the audience. Enabling people to achieve more, functionally or emotionally, and bringing people together in communities with shared interests or shared expression.

SMART AND LUXURY, LOCAL AND GLOBAL

The global market for clothing, accessories and luxury goods is worth almost $3 trillion and continues to grow even in difficult times, largely driven by youthful aspiration and a relentless thirst for luxury goods in emerging markets. A connected world becomes a melting pot of cultural influences, at the same time polarizing into more fragmented niches.

Trends are more diverse and eclectic, fashion more extreme and transient. Advanced materials and manufacturing processes enhance both function and form, whilst the social and environmental impact of sourcing and manufacturing matter more. The cross-pollination of ideas sparks new trends – from ...