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Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game by Peter Fisk

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20 FUTURETRAVEL CHANGING THE GAME OF TRAVEL AND HOTELS

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Futuretravel, Rethinking the World of Travel and Hotels

In a more connected world, we want and need to travel more. Whilst the world has shrunk through communications, intimacy drives the lust for more distant adventure and the interconnectedness of business.

ASIAN TRAVEL BOOM

The most significant growth in air travel will be in Asia. The past dominance of North American, and transatlantic routes, has been replaced by the rapid growth of intra-Asian, African–Asian, and North–South American traffic flows. Beijing and Mumbai will replace Atlanta and Chicago as the world's busiest airports. Seoul to Jeju is already the world's busiest route, followed by Sao Paulo to Rio de Janiero, and Beijing to Shanghai.

Whilst most millennials will expect to travel the world, and live in at least three different countries during their lives, there is huge wanderlust too in the over 60s market. Vacations become more frequent, with shorter trips to more exotic destinations, whilst dispersed populations make more flights home to visit family and friends.

The growth in the business travel market will be even more significant, with its much higher margins. Companies in the West and North seek the growth markets and the East and South, exporting or entering the markets, competing or collaborating. Whilst tele-conferencing becomes an everyday ...

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