Chapter 4
Advert-response letters: a winning strategy
Basic principles
DEFINITION
Advert-response letter
An advert-response letter differs from a speculative letter in that you have already identified that the prospective employer has a specific vacancy that they are keen to fill.
In many ways, whilst generally longer than a speculative letter, an advert-response letter is easier to write because the employer will have already given you a number of clues as to what they are looking for. They are already telling you what they need.
However, effort is still required, as you will most likely be up against a lot more competition than you would be for a speculative application. But it’s not a shot in the dark; get it right and you’re in with a very ...
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