October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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Chapter 5
Budgeting Your Development
IN THIS CHAPTER
Working out a budget for your campaign’s development
Anticipating risks to your budget
Working out who does what in your development
Dealing with offshore agencies and freelancers
For traditional marketing campaigns, the majority of the budget is assigned to costs incurred from the point the campaign is launched — things like ad spend, public relations, and online promotions. This isn’t the case for gamification marketing campaigns, though. A gamification marketing budget needs to include the upfront planning, development expenditures, and ongoing IT support for your campaign. If you factor these expenses in, you’ll create an engaging campaign that remains in budget every step of the way.
In this chapter, I look at the major areas of cost during development — namely, your developers and testers. But I start things off by helping you set your budget.
Setting Your Budget
Your marketing budget is the amount of money you have to spend to make your gamification marketing campaign a reality. You need this piece of your marketing plan ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.