Gamification Marketing For Dummies

Chapter 5

Budgeting Your Development

IN THIS CHAPTER

Working out a budget for your campaign’s development

Anticipating risks to your budget

Working out who does what in your development

Dealing with offshore agencies and freelancers

For traditional marketing campaigns, the majority of the budget is assigned to costs incurred from the point the campaign is launched — things like ad spend, public relations, and online promotions. This isn’t the case for gamification marketing campaigns, though. A gamification marketing budget needs to include the upfront planning, development expenditures, and ongoing IT support for your campaign. If you factor these expenses in, you’ll create an engaging campaign that remains in budget every step of the way.

In this chapter, I look at the major areas of cost during development — namely, your developers and testers. But I start things off by helping you set your budget.

Setting Your Budget

Your marketing budget is the amount of money you have to spend to make your gamification marketing campaign a reality. You need this piece of your marketing plan ...