October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 7
Making Your Game a Reality
IN THIS CHAPTER
Selecting the right type of game
Figuring out who you want to play your game
Creating goals for your campaign
Rewarding your players’ loyalty
You need to create a solid concept for your campaign right at the beginning; otherwise, you may end up creating a game that doesn’t deliver your marketing goals. Your campaign’s chances of success are greatly determined by the planning you put in at the start. I like to encourage my clients to spend more of their time on this part of the gamification marketing campaign than they put into the development of the game itself.
The options I cover in this chapter may appear overwhelming, so I point out the strengths and weaknesses of each. This information will help you determine which options are right for your campaign. I liken this to cooking, where you may have the options of using a multitude of spices that are in your kitchen cabinet. Some may be too overpowering, while others may not be suitable to the dish you’re making. Selecting the right ingredients will help you develop the perfect ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.