Gamification Marketing For Dummies

Chapter 8

Selecting the Right Components

IN THIS CHAPTER

Understanding the game development life cycle

Recruiting the people you need

Determining the right technology to develop on

When you know the right game to use in your gamification marketing campaign, the next step is to develop it. To do this properly, you need to make sure you plan every last detail before a line of code is written or a character is drawn. As with any development, having a master plan that everyone on your team will follow is essential.

There are a number of ways to plan and develop a game for your campaign. I recommend that you structure your project so that it not only fits your current objectives but also integrates easily with all future campaign goals. To do this, you need to look for scalability and versatility in your agreements with the team members and the technology you develop the game on.

In this chapter, I outline what you should include in your master plan, and warn you about areas you need to look out for. Ultimately, you want to ensure your game is developed on time, fulfills the marketing brief, and engages with your target audience.

Making Sense of the Game Development Process

Your master ...