Gamification Marketing For Dummies

Chapter 13

Failing Up: Learning from Your First Quest

IN THIS CHAPTER

Understanding what your data is telling you

Looking at the future for data and marketing

“One thing is certain in business. You and everyone around you will make mistakes.”

—RICHARD BRANSON

Every gamification marketing campaign makes mistakes. The ones that eventually become successful are typically run by marketing teams that can admit when they’ve gone wrong and learn from those experiences.

Making mistakes during any stage of your campaign is inevitable. The important things are to:

• Remain open to the possibility that your campaign will have major flaws.
• Train your team to spot any issues early. Actively encourage problematic feedback.
• Resolve the issue by taking action.

You need to be able to identify when your campaign is not delivering the results you want. Be prepared to adjust your strategy midway to ensure your campaign delivers to its maximum potential.

Taking a Hard Look at the Results

Every campaign you run will give you a wealth of information on how you can improve for your next one. However, you need to know where to look. The first place you should start looking is the data that you’ve collected.

The data will give you information not only on what has been collected but also on what has not. ...