October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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Chapter 13
Failing Up: Learning from Your First Quest
IN THIS CHAPTER
Understanding what your data is telling you
Looking at the future for data and marketing
“One thing is certain in business. You and everyone around you will make mistakes.”
—RICHARD BRANSON
Every gamification marketing campaign makes mistakes. The ones that eventually become successful are typically run by marketing teams that can admit when they’ve gone wrong and learn from those experiences.
Making mistakes during any stage of your campaign is inevitable. The important things are to:
- Remain open to the possibility that your campaign will have major flaws.
- Train your team to spot any issues early. Actively encourage problematic feedback.
- Resolve the issue by taking action.
You need to be able to identify when your campaign is not delivering the results you want. Be prepared to adjust your strategy midway to ensure your campaign delivers to its maximum potential.
Taking a Hard Look at the Results
Every campaign you run will give you a wealth of information on how you can improve for your next one. However, you need to know where to look. The first place you should start looking is the data that you’ve collected.
The data will give you information not only on what has been collected but also on what has not. ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.