October 2020
Beginner
304 pages
7h 33m
English
Content preview from Gamification Marketing For Dummies
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Chapter 17
Ten Benefits to Gamifying Your Marketing
IN THIS CHAPTER
Understanding the positive experiences gamification can inject into your marketing campaign
Developing a more sustainable and appealing marketing campaign
Determining real-life benefits in using gamification
For good reason, marketers everywhere are looking for new and innovative ways to reach their target audiences. In fact, this goal has become even more challenging as consumers are turning away more than ever from traditional online advertising. In a recent survey, respondents stated that online ads have little or no influence on their behavior.
Gamification can provide the answer to the problems in traditional marketing. Gamification taps into the basic instinct for humans wanting to “play.” It also provides a way for all marketing campaigns to provide real value to the audience, as well as a positive digital experience.
Gamification marketing can help build a successful campaign for your company, one in which you build brand awareness, drive engagement to your brand, and develop a long-lasting loyalty program.
Building Brand Awareness
By using gamification, you can attract new customers in an original way and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.