Gamification Marketing For Dummies

Chapter 17

Ten Benefits to Gamifying Your Marketing

IN THIS CHAPTER

Understanding the positive experiences gamification can inject into your marketing campaign

Developing a more sustainable and appealing marketing campaign

Determining real-life benefits in using gamification

For good reason, marketers everywhere are looking for new and innovative ways to reach their target audiences. In fact, this goal has become even more challenging as consumers are turning away more than ever from traditional online advertising. In a recent survey, respondents stated that online ads have little or no influence on their behavior.

Gamification can provide the answer to the problems in traditional marketing. Gamification taps into the basic instinct for humans wanting to “play.” It also provides a way for all marketing campaigns to provide real value to the audience, as well as a positive digital experience.

Gamification marketing can help build a successful campaign for your company, one in which you build brand awareness, drive engagement to your brand, and develop a long-lasting loyalty program.

Building Brand Awareness

By using gamification, you can attract new customers in an original way and ...