Gamify: How Gamification Motivates People to Do Extraordinary Things

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Player-Centric Design

Experiences are personal encounters that occur over a period of time and can deeply impact our perceptions, build our knowledge, and direct our actions. In a gamified solution, the player experience is designed as a journey and takes place in a play space that may encompass both the physical and virtual worlds. When I say design, I am not referring to technical design; rather, I am referring to experience design. While technical design is important, the focus here is on the more challenging work of designing the player experience. Additionally, experience design is not the same as user experience design, which focuses on the human–computer interface, although those designers may form part of the team. In fact, experience ...