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Gamify: How Gamification Motivates People to Do Extraordinary Things by Brian Burke

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9

Managing for Success

Gamification projects must be proposed, funded, and managed just like any other change initiative. The broader topic of managing change projects is outside the scope of this book, and there are many other excellent resources on the topic. For now, let’s focus on the areas where gamification projects differ from other change initiatives. The most important difference in gamification projects is in the design approach, and the specifics will be explored in this chapter.

SELLING GAMIFICATION TO BUSINESS LEADERS

Gamification is an unfortunate word. Perhaps it would be better to call it “motivication,” but that would also be another silly word. The real problem is how the majority of people understand gamification. As we discussed ...

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