© Alex Libby 2021
A. LibbyGatsby E-Commercehttps://doi.org/10.1007/978-1-4842-6692-2_1

1. Getting Started

Alex Libby1  
(1)
RUGBY, UK
 

E-commerce is big business. It’s huge.

Let me hit you with a couple of facts:
  • Experts forecast that retail e-commerce sales will hit $4.8 trillion by 2021.

  • Over 69% of shoppers abandon their shopping carts, with only 5.2% converting if prompted by an email within 20 minutes of leaving the cart.

Ouch. Those are some significant figures! Customers are spending more and more online, with (strangely) purchasing by men outstripping women when it comes to the battle of the sexes. At the same time, we are becoming more and more time-poor, with increasing demands placed on us; as customers, we expect sites to be fast, reliable, ...

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