December 2019
Beginner to intermediate
464 pages
11h 28m
English
Content preview from GDPR For Dummies
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Chapter 19
Keeping Your Marketing GDPR-Compliant
IN THIS CHAPTER
Discovering the definition of marketing
Considering the lawful grounds of processing for marketing communications
Opt-in etiquette, the ePrivacy Directive, and the lawful grounds for processing
The consequences of noncompliance with the GDPR in your marketing
Facebook, display, email, and other types of online marketing
Events, referrals, and more types of offline marketing
Applying data protection rules to marketing activities is one of the areas of data protection that is most confusing to organizations. This is because for certain forms of marketing, a number of other regulations apply in addition to the GDPR, such as EU member state laws derived from the EU's ePrivacy Directive and other local laws that are specific to certain sectors.
In addition, marketing often involves a large number of third parties, such as ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.