Book description
Strategies for managing the real Generation Y
A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees.
This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge.
Keep up with current trends and technologies to move your organization into the future
Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X
Understand how demographic trends impact the way your intergenerational teams think
Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs
There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement—if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.
Table of contents
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Introduction
- Chapter One: The Platform Is Burning
- Chapter Two: For the First Time in History
- Chapter Three: Why the Negative Feelings Toward Gen Y
-
Chapter Four: Myths
- Myth 1: Gen Yers Are Slackers or Lazy
- Myth 2: Gen Y Needs Instant Gratification and Wants a Trophy for Just Showing Up
- Myth 3: Gen Yers Are Disloyal and Job-Jumpers
- Myth 4: Gen Y Is Self-Centered and Narcissistic
- Myth 5: Gen Y Is Pampered and Spoiled
- Authority Figure vs. Authentic Figure
- Myth 6: Gen Y Lacks Respect for Authority
- Myth 7: Gen Y Feels Entitled
- Conclusion
- Chapter Five: Recession Generation
-
Chapter Six: Key Skills
- Understanding Gen Y’s Eight Key Skills
- Key Skill 1: Gen Y Is Tech-Savvy
- Key Skill 2: Gen Y Is Diverse
- Key Skill 3: Gen Y Understands the Global Marketplace
- Key Skill 4: Gen Yers Have Good Self-Esteem
- Key Skill 5: Gen Y Has a Sense of Security and Is Ambitious
- Key Skill 6: Gen Y Has Life Experience in the Marketplace
- Key Skill 7: Gen Y Is Research-Oriented
- Key Skill 8: Gen Yers Are Problem Solvers
- Conclusion
-
Chapter Seven: New Realities for Leaders
- Ten New Realities About Gen Y
- You Need to Enforce the New Realities
- Reality Change 1: Gen Y Is Delaying Marriage and Parenthood
- Reality Change 2: There Is No Stigma Associated with Moving Back Home
- Reality Change 3: When Gen Y Leaves, No One Is at Fault
- Reality Change 4: Gen Y “Leases” a Job; Not “Buys”
- Reality Change 5: Multiple Jobs Are a Badge of Honor
- Reality Change 6: Your Leadership Is Continually Being Evaluated
- Reality Change 7: Their Circle of Influence Is Also Watching
- Reality Change 8: The Extended Family Is Coming Back for Gen Y
- Reality Change 9: Gen Y Has a Vision for Themselves
- Reality Change 10: There Is an “Ambition Gap” Between Gen Y Men and Women
- Conclusion
- Chapter Eight: You Have a Personal Brand
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Chapter Nine: World-Class Performers
- Skill 1: World-Class Performers and Leaders Use Performance Feedback or “Game Film”
- Skill 2: World-Class Performers and Leaders Turn Unconscious, Negative Tendencies into Conscious, Positive Choices
- Skill 3: World-Class Performers and Leaders Practice Energy Management
- Skill 4: World-Class Performers and Leaders Realize That What Is Required for Improvement May Be Counterintuitive
- Skill 5: World-Class Performers and Leaders Develop a Clear Vision
- Skill 6: World-Class Performers and Leaders Seek Out Coaches/Mentors
- Skill 7: World-Class Performers and Leaders Develop Tactical and Measurable Action Plans
- Skill 8: World-Class Performers and Leaders Recover from Losses Quickly
- Skill 9: World-Class Performers and Leaders Use Positive Self-Talk
- Conclusion
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Chapter Ten: Study Your Game Film
- A Lack of Self-Awareness
- It’s All Communication
- People Are Different!
- Styles, Personality Profile, and the Four Generations
- Personality Theory
- The DiSC™ Personal Profile
- Leaders Communicate Effectively
- The Accuracy of DiSC Profiles
- Game Film for Leaders
- Vision
- Alignment
- Execution
- Building and Maintaining Momentum
- Providing Real-Time Feedback
- Self-Assessment
- Conclusion
- Chapter Eleven: Emotional Intelligence
- Chapter Twelve: Addressing the Burning Platform
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Chapter Thirteen: Attracting and Retaining the Talent You Want
- The Human Investment
- Factory Settings
- Prepare Your Current Employees for Gen Y
- The Basics: Recruit for Your Brand
- Develop Specific Candidate Profiles
- Develop Accurate Job Descriptions for the Job Now
- Train Your Interviewers!
- Behavior-Based Questions Provide More Relevant Information
- Look for Real Situational Information
- There’s No Substitute for Reality
- On-Boarding: Have a Plan
- Have a Gen Y Mentor
- Communicate Your Expectations
- Expand Gen Y’s Horizon
- Follow Up: Promise Feedback and Deliver It
- Keep Gen Y Informed
- Strategic Planning for Retention
- One-on-One Performance Management
- Conclusion
-
Chapter Fourteen: Leadership Challenges
- Coaching Opportunity 1: Gen Y Can Be Easily Distracted
- Coaching Opportunity 2: Gen Y May Quit Too Soon
- Coaching Opportunity 3: Gen Y Wants to Advance Before They Are Ready
- Coaching Opportunity 4: Knowing Something Is Not the Same as Doing Something
- Coaching Opportunity 5: Gen Y Is Not “Hungry” Enough
- Conclusion
- Chapter Fifteen: Leadership
- References and Research
- About the Authors
- Index
- End User License Agreement
Product information
- Title: Gen Y Now: Millennials and the Evolution of Leadership, 2nd Edition
- Author(s):
- Release date: May 2014
- Publisher(s): Wiley
- ISBN: 9781118899465
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