O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Gen Y Now: Millennials and the Evolution of Leadership, 2nd Edition

Book Description

Strategies for managing the real Generation Y

A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees.

This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge.

  • Keep up with current trends and technologies to move your organization into the future

  • Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X

  • Understand how demographic trends impact the way your intergenerational teams think

  • Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs

  • There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement—if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.

    Table of Contents

    1. Introduction
      1. Chapter One: The Platform Is Burning
        1. Back to the Future
        2. The Time Is Now
        3. Leadership for a New Generation
        4. The Right Kind of Change
        5. Conclusion
      2. Chapter Two: For the First Time in History
        1. The Generations
        2. Why the Emphasis on Gen Y
        3. The High Cost of Turnover
        4. The Need to Retain Knowledge Capital
        5. Conclusion
      3. Chapter Three: Why the Negative Feelings Toward Gen Y
        1. Prejudices
        2. The Four Generations
        3. Overcoming Stereotypes
        4. Conclusion
      4. Chapter Four: Myths
        1. Myth 1: Gen Yers Are Slackers or Lazy
        2. Myth 2: Gen Y Needs Instant Gratification and Wants a Trophy for Just Showing Up
        3. Myth 3: Gen Yers Are Disloyal and Job-Jumpers
        4. Myth 4: Gen Y Is Self-Centered and Narcissistic
        5. Myth 5: Gen Y Is Pampered and Spoiled
        6. Authority Figure vs. Authentic Figure
        7. Myth 6: Gen Y Lacks Respect for Authority
        8. Myth 7: Gen Y Feels Entitled
        9. Conclusion
      5. Chapter Five: Recession Generation
        1. Some of the Numbers
        2. Gen Y’s Response
        3. Gen Y’s Post-Recession Attitude
        4. Our Thoughts
        5. Conclusion
      6. Chapter Six: Key Skills
        1. Understanding Gen Y’s Eight Key Skills
        2. Key Skill 1: Gen Y Is Tech-Savvy
        3. Key Skill 2: Gen Y Is Diverse
        4. Key Skill 3: Gen Y Understands the Global Marketplace
        5. Key Skill 4: Gen Yers Have Good Self-Esteem
        6. Key Skill 5: Gen Y Has a Sense of Security and Is Ambitious
        7. Key Skill 6: Gen Y Has Life Experience in the Marketplace
        8. Key Skill 7: Gen Y Is Research-Oriented
        9. Key Skill 8: Gen Yers Are Problem Solvers
        10. Conclusion
      7. Chapter Seven: New Realities for Leaders
        1. Ten New Realities About Gen Y
        2. You Need to Enforce the New Realities
        3. Reality Change 1: Gen Y Is Delaying Marriage and Parenthood
        4. Reality Change 2: There Is No Stigma Associated with Moving Back Home
        5. Reality Change 3: When Gen Y Leaves, No One Is at Fault
        6. Reality Change 4: Gen Y “Leases” a Job; Not “Buys”
        7. Reality Change 5: Multiple Jobs Are a Badge of Honor
        8. Reality Change 6: Your Leadership Is Continually Being Evaluated
        9. Reality Change 7: Their Circle of Influence Is Also Watching
        10. Reality Change 8: The Extended Family Is Coming Back for Gen Y
        11. Reality Change 9: Gen Y Has a Vision for Themselves
        12. Reality Change 10: There Is an “Ambition Gap” Between Gen Y Men and Women
        13. Conclusion
      8. Chapter Eight: You Have a Personal Brand
        1. The New Leadership Brand Promise
        2. What Is Your Leadership Brand?
        3. What You Do for Employees
        4. Better Leadership Works for Everyone
        5. Communication Fundamentals
        6. Conclusion
      9. Chapter Nine: World-Class Performers
        1. Skill 1: World-Class Performers and Leaders Use Performance Feedback or “Game Film”
        2. Skill 2: World-Class Performers and Leaders Turn Unconscious, Negative Tendencies into Conscious, Positive Choices
        3. Skill 3: World-Class Performers and Leaders Practice Energy Management
        4. Skill 4: World-Class Performers and Leaders Realize That What Is Required for Improvement May Be Counterintuitive
        5. Skill 5: World-Class Performers and Leaders Develop a Clear Vision
        6. Skill 6: World-Class Performers and Leaders Seek Out Coaches/Mentors
        7. Skill 7: World-Class Performers and Leaders Develop Tactical and Measurable Action Plans
        8. Skill 8: World-Class Performers and Leaders Recover from Losses Quickly
        9. Skill 9: World-Class Performers and Leaders Use Positive Self-Talk
        10. Conclusion
      10. Chapter Ten: Study Your Game Film
        1. A Lack of Self-Awareness
        2. It’s All Communication
        3. People Are Different!
        4. Styles, Personality Profile, and the Four Generations
        5. Personality Theory
        6. The DiSC™ Personal Profile
        7. Leaders Communicate Effectively
        8. The Accuracy of DiSC Profiles
        9. Game Film for Leaders
        10. Vision
        11. Alignment
        12. Execution
        13. Building and Maintaining Momentum
        14. Providing Real-Time Feedback
        15. Self-Assessment
        16. Conclusion
      11. Chapter Eleven: Emotional Intelligence
        1. Why the Interest in EQ?
        2. Three Ways to Define EQ
        3. Gen Y and EQ
        4. A Good Manager Needs to Have High EQ Social Skills
        5. Gen Yers Are Group-Oriented
        6. Self-Awareness
        7. “Analyzing” Yourself
        8. Self-Management
        9. Managing Others’ Emotions
        10. Conclusion
      12. Chapter Twelve: Addressing the Burning Platform
        1. Improving Your Organization
        2. Your Organizational Assessment
        3. Survey Two Gen Y Issues
        4. Your Change Efforts
        5. Five Steps to Sustaining Change
        6. Implementing Change
        7. Conclusion
      13. Chapter Thirteen: Attracting and Retaining the Talent You Want
        1. The Human Investment
        2. Factory Settings
        3. Prepare Your Current Employees for Gen Y
        4. The Basics: Recruit for Your Brand
        5. Develop Specific Candidate Profiles
        6. Develop Accurate Job Descriptions for the Job Now
        7. Train Your Interviewers!
        8. Behavior-Based Questions Provide More Relevant Information
        9. Look for Real Situational Information
        10. There’s No Substitute for Reality
        11. On-Boarding: Have a Plan
        12. Have a Gen Y Mentor
        13. Communicate Your Expectations
        14. Expand Gen Y’s Horizon
        15. Follow Up: Promise Feedback and Deliver It
        16. Keep Gen Y Informed
        17. Strategic Planning for Retention
        18. One-on-One Performance Management
        19. Conclusion
      14. Chapter Fourteen: Leadership Challenges
        1. Coaching Opportunity 1: Gen Y Can Be Easily Distracted
        2. Coaching Opportunity 2: Gen Y May Quit Too Soon
        3. Coaching Opportunity 3: Gen Y Wants to Advance Before They Are Ready
        4. Coaching Opportunity 4: Knowing Something Is Not the Same as Doing Something
        5. Coaching Opportunity 5: Gen Y Is Not “Hungry” Enough
        6. Conclusion
      15. Chapter Fifteen: Leadership
        1. Principles vs. Rules
        2. Leadership Is a Timeless Principle
        3. Leaders Must Look in the Mirror First
        4. Becoming World-Class
        5. Gen Y’s Attitude and Superior Skills
        6. The New Realities
        7. Turning Knowledge to Action
        8. The Platform Is Burning
    2. References and Research
    3. About the Authors
    4. Index
    5. End User License Agreement