4 Women as Employees in Financial Services

DOI: 10.4324/9781003198109-4

What is it like for female employees in the financial services today? To build an informed assessment picture, we have to consider the environment they are operating within. We have seen how society has created gender based expectations. We know that we make grand assumptions about the attitudes that women and men should have and how they should behave because of their biological sex. As we saw in the previous chapter, academic researchers from the behavioural, finance and social psychologythe branch of psychology that deals with social interactions fields are concerned with how people allow biases to interfere with their judgements, decision making and behaviour. This ...

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