Video description
The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.
Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:
* Crafting a strategic story that projects a positive future to your audience
* Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners
* Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election.
Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!"
Product information
- Title: Generating Buy-In
- Author(s):
- Release date: May 2017
- Publisher(s): Ascent Audio
- ISBN: None
You might also like
audiobook
VisuaLeadership
VisuaLeadership [noun]: The art and science of applying visual thinking and visual communication tools, tips, and …
audiobook
TIP
In TIP, Dave Gordon tells the engaging and motivating story of Brian Davis, an average salesperson …
audiobook
Brand Renegades
Learn to Fail Forward Brand Renegades shows listeners how to develop a non-traditional success formula to …
audiobook
Skyrocket Your Business with Social Media Branding
Grow your business and your brand. Social media strategist and content expert Isis Bradford created this …