Chapter 14. the ad men
St. Luke's is the ad agency behind the UK government's £18 million ($29.7 million) Welfare to Work campaign. With its own distinctive approach to the ad business it is challenging the way companies think not just about advertising but about the fundamentals of running a business. It is gen e ethics at work in a setting where, stereotypically at least, ethical dilemmas are few and far betweeny.
In a previous life, St. Luke's was the London office of the California-based Chiat/Day agency. Along with Saatchi and Saatchi and WPP, Chiat/Day skilfully rode the advertising wave of the 1980s. St. Luke's chairman Andy Law and CEO Dave Abraham grew up in the hey-day of the 1980s-style super-agency. By 1994, however, they had become ...
Get Generation Entrepreneur now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
