Chapter 18. back to the lab

The final trait common to gen e is one of the simplest: e = experimentation. Try it. Fail. Then try something else. Implicit to the willingness of gen e to start young is a willingness to embrace failure. Gen e regard failure as a rite of passage. To them, it's a badge of advancement, proof of attainment. They know that all the great entrepreneurs have a failure at some time. You have to fail to succeed.

Gen e know that failure may just be around the next corner. The bigger the prize, the further there is to fall. The technological revolution is littered with "nearly" men and women. In April 1981, Adam Osborne showed off the Osborne 1 computer for the first time. Sales flooded in and by September 1981 his company was ...

Get Generation Entrepreneur now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.