Chapter 47. e pig

So, where can we look for inspiration? Which company manages to encapsulate the values of gen e? Well, we have talked to many and the one we keep coming back to is based in Tipton, Pennsylvania. Call them up and, as you wait to be put through, you won't be listening to the three tenors or some other classical selection. "Kiss a pig, hug a swine, some of them are good friends of mine. I'm specifically prone to Hampshire porkers ..." Not Elgar or Mozart, but Ray Stevens's "Kiss a pig". If you're lucky, as you approach the third verse, Ray may be cut off in his porcine prime. "Welcome to New Pig," says company president and CEO Nino Vella. "Do you like the music?"

Whatever your views on the relative merits of Mozart and Ray Stevens, ...

Get Generation Entrepreneur now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.