Marketing in the New Organizational Realities
Entrée
A comprehensive understanding of marketing often has two prerequisites. First is to understand the interconnectedness of marketing, sales, and customer success and how they act like one entity. Second is to understand the different elements of marketing involved in manifesting this connection—an ongoing cyclical movement of strategy reformulation and its execution. In this chapter, we will not only cover these elements but also leverage the combined knowledge from the previous chapter and this one to propose a structure that can better leverage AI to suitably predict, automate, and adapt marketing initiatives to stay ahead of the market.
The Elements of Marketing
Generative AI can ...
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