Generative AI: How ChatGPT and Other AI Tools Will Revolutionize Business

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

T. TaulliGenerative AIhttps://doi.org/10.1007/978-1-4842-9367-6_1

1. Introduction to Generative AI

The Potential for This Technology Is Enormous

Tom Taulli¹  

(1)

Monrovia, CA, USA

 

When Dave Rogenmoser started his first business, he hired a programmer to develop an application. The cost came to about $10,000.¹

Even though the app worked well, there was still a big problem: Rogenmoser did not have a marketing strategy. With only a handful of customers, he had to shut down the business.

After this, Rogenmoser focused on learning as much as possible about marketing. In fact, he would go on to start an agency, which proved crucial for understanding how to attract ...