Generative AI in Practice

6A NEW DAWN IN MEDIA AND ENTERTAINMENT

I wanted to cover media and entertainment first because there are lots of interesting case studies emerging in these fields, more than I could possibly cover in one chapter. Consider this a whirlwind tour of emerging uses and examples, not an exhaustive digest.

Even if you don't work in media or entertainment, no doubt you consume news, TV, film, sports, book content, podcasts, music, and art. So if you want to understand how this content is being transformed by GenAI, read on.

Generative AI and Journalism

Lots of media organizations are thinking about how to leverage GenAI and what the technology means for journalism in the future. As we'll see, GenAI has a lot of potential in journalism, as it can be used to automate the creation of content (particularly for data-driven stories and reports), and for other tasks.

Finding efficiencies and new ways to present content

Imagine you're a journalist or editor in a busy, under-resourced newsroom – because, make no mistake, most newsrooms are getting smaller and smaller, and employing fewer reporters every year.¹ GenAI can help stretched newsrooms create content in a more streamlined, efficient way. And I'm not just talking about computers writing stories (although, that is happening) – I'm talking about using GenAI to brainstorm ideas for features, analyze audience data, personalize news stories, create accompanying video content, and more. Journalism is, at heart, about processing and presenting ...