Generative AI in Practice

7ADVERTISING AND MARKETING: BRIDGING CREATIVITY WITH AI

When exploring GenAI use cases and appetite among sales and marketing teams, McKinsey found that 90% of commercial leaders expect to deploy GenAI solutions “often” over the next two years.¹ GenAI is expected to revolutionize the word of advertising and marketing, with the ability to auto-generate and personalize content, even in real time. And as we'll see in this chapter, GenAI solutions will enable businesses of all sizes to create beautiful, professional ads and marketing campaigns.

Let's explore how brands will entice customers in the era of GenAI. Even if you don't work in this field, the way in which organizations advertise to you is about to change, so read on.

Overview: How Can Generative AI Be Applied in Advertising and Marketing?

GenAI can be used to create professional-looking content that is not just engaging for audiences, but also tailored to their specific needs.

The advantages of GenAI in marketing and advertising

One of the biggest benefits is the ability to create personalized content. After all, GenAI excels at analyzing data, and identifying patterns in the data – in this case, patterns that shed light on consumer behavior and preferences. It can then create imaginative content that is highly targeted to the desired audience, for example, in the form of targeted social media campaigns or personalized emails.

Another major benefit comes down to time and money, since GenAI can automate many of the ...