CHAPTER 2

Cultural Competence

Part One lays two “cornerstones” or basic concepts that are the foundation on which the framework of this book is built. The first cornerstone is diversity appreciation. In Chapter 1 we discussed the increasing diversity of the workforce and considered four competitive advantages that diversity offers. We also examined communication strategies that you, as a manager, can adopt to capitalize on the advantages of workforce diversity.

This chapter describes our second cornerstone, cultural competence (Figure 2.1). Diversity brings with it different cultural norms, leadership styles, and communication patterns, so you can see the critical link between cultural competence and your success as a manager. If you know how ...

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