Chapter 1. Problems over passion – the real characteristics of winning business ideas

What are the fundamental differences between the great business that will make you seriously rich and the also-ran that does little more than tick over?

That's an important question. A successful business that grows rapidly and establishes a sustainable position in the market will secure your future when the time comes to sell. An underperforming business, on the other hand, will mean long hours of work, often for very little reward. And the truth is that launching a new venture will require a huge amount of energy, commitment and time on your part, so before you fire the starting gun, it's vital to think long and hard about whether your idea has what it takes ...

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