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The Birth of the Pitch Deck

• What is a pitch deck?

• A short history of startup funding

• The pitch deck as your first prototype

What Is a Pitch Deck?

A pitch deck is a series of words and images that illustrate a venture’s story and business model.

Pitch decks do three things: they get people to understand, they get people to care, and they get people to take action.

Entrepreneurs have used them to raise money, recruit employees, and close customers, partners, and suppliers. They are one of the most powerful tools early-stage entrepreneurs have at their disposal. They represent everything that is valuable about the startup—the vision, the team behind that vision, the core elements of its business model, and the insights into the customer ...

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