10

Intro

“Man by nature is a social animal.”

—Aristotle

• Introduction to the social graph

• Build trust with weak ties and super-connectors who can introduce you

• Be aware of your gaps in knowledge and relationships and make them known

• Leapfrog

“Before you can talk to investors, you have to be introduced to them.”

—Paul Graham, serial entrepreneur, Founder of Y Combinator

“Reach out to the entrepreneurs who have been funded by the investors you want in on the deal. Make friends with them, pitch them like you would an investor, and when they say ‘how can I be helpful?’ . . . then you say . . . ‘I have a big favor, can you make an intro for me?’”

—Dan Martell, Founder, Clarity.fm

“We see a lot of startups. The biggest thing that is often ...

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