This chapter is all about the words in your deck—what they should be, where they should be, and how they should change depending on your audience and environment. By paying attention to things like the voice and writing style of your text, you’ll build a pitch deck that creates an experience that reflects your brand. The text in your deck must also do one more thing: communicate the data and evidence that will overcome doubt and push someone to action.

Key Elements:

• Writing style

• Voice and tone

• Format

• When words are not enough

Writing Style

Every communication medium carries a certain style with it. You write a love letter differently than you would write web copy or a legal contract. Pitch decks carry their own unique style, ...

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