A Primer on Startup Financing

This chapter focuses on the basics of startup financing—the different mechanisms for raising money, the how and why of funding rounds, and the purpose of financing agreements. It’s designed to give first-time founders an introduction to the language of financing, so you can move on to the much more difficult skill of building relationships. If phrases like “pre-money valuation” and “convertible note” scare the hell out of you, you are in the right place. Don’t get too caught up in trying to understand the ins and outs of startup financing, though. Most of the investors we know are much more interested in finding entrepreneurs they believe in and want to work with than they are in negotiating the best possible ...

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