Book description
Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?
Get Bold offers a systematic approach to creating and implementing an effective and successful social media strategy for your business. Using the author’s "AGENDA" you can boldly take your business forward:
Attract and engage customers with exceptional brand experiences and personalized interactions across touch points
Achieve targeted savings and increased revenue
Improve customer insight
Outpace your competition and accelerate growth
The author provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and case studies.
Table of contents
- Title Page
- Copyright Page
- Praise for Get Bold
- Contents
- Foreword—Business Is Personal
- Foreword—The New Transformation: Social Business
- Preface
- Acknowledgments
- About the Author
- Chapter 1. The AGENDA for Social Business Success
- Chapter 2. Align Organizational Goals and Culture
- Chapter 3. Gain Social Trust
- Chapter 4. Engage Through Experiences
- Chapter 5. (Social) Network Your Business Processes
- Chapter 6. Design for Reputation and Risk Management
- Chapter 7. Analyze Your Data
- Chapter 8. Technology as a Competitive Ingredient
- Chapter 9. Draw Up Your AGENDA
- Glossary of Social Business Terms
- Index
Product information
- Title: Get Bold: Using Social Media to Create a New Type of Social Business
- Author(s):
- Release date: September 2011
- Publisher(s): IBM Press
- ISBN: 9780132618427
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