Get Bold: Using Social Media to Create a New Type of Social Business

Chapter 3. Gain Social Trust

“Best practice companies focus on their trust plan to protect their reputation. We live in a trust economy where trust is the new currency, and our social ecosystem includes friends and followers.”

Sandy Carter

“We want sellers who act more like friends. Companies buy from people they trust.”

Judith Hurwitz, President and CEO of Hurwitz and Associates

The Circle of Trust

Every Social Business has to generate trust in its brand, employees, and products. I still remember the movie Meet the Parents, in which the father explained the concept of the “circle of trust” to his future son-in-law where trust in his family revolves from person to person. While we can laugh at the situations of this funny movie, the context ...