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Get Bold: Using Social Media to Create a New Type of Social Business by Sandy Carter

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Chapter 3. Gain Social Trust

The Circle of Trust

Every Social Business has to generate trust in its brand, employees, and products. I still remember the movie Meet the Parents, in which the father explained the concept of the “circle of trust” to his future son-in-law where trust in his family revolves from person to person. While we can laugh at the situations of this funny movie, the context ...

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