Get Bold: Using Social Media to Create a New Type of Social Business

Chapter 5. (Social) Network Your Business Processes

“Business processes are the ‘soul’ of your company—to truly be a Social Business, you must embed social into your soul.”

Sandy Carter

“Socially enabling your processes is a key competitive weapon.”

Jeremiah Owyang, Altimeter Group

(Social) Network Your Processes

A Social Business embeds social tools and techniques in all processes for greater competitiveness and efficiency. Processes organize the way that businesses are run. Most companies have a process established for events such as on-boarding a new hire, acquiring new capital expenses, changing passwords, completing sales transactions, and the list goes on! In this chapter, I’m going to discuss how and why you should consider reengineering ...