Recipe: Following Up with New Contacts

If you don’t follow up with the new people you meet, you are wasting your time in meeting them. It is simply untrue that someone will “contact you when they need you.” The truth is that if they have met you only once, they probably don’t even remember you, and it’s even less likely that they will remember where to find you.

In networking, remembering the know-like-and-trust factor is critical. If you give people a chance to know you better, they will be much more likely to do business with you or refer others. But building relationships like this takes repeated contacts over time. There is much more about follow-up in Chapter 8, but the focus here is on how to follow up with new people you meet at live events ...

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