Recipe: Networking with Referral Partners

A referral partner is a person, group, or institution willing to refer potential clients to you. Building relationships with referral partners can be an almost effortless way to fill your marketing pipeline. If enough people begin referring business to you, you will eventually achieve the enviable position of being able to respond to client inquiries instead of having to initiate each contact yourself.

A prospective client who is referred to you is much more likely to buy what you have to sell than someone who hasn’t been referred. The endorsement of the person making the referral carries a lot of weight, increasing the know-like-and-trust factor immediately. Referred prospects are less likely to shop ...

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