Ingredient: Brochure
The first thing you should consider about creating a brochure is whether you need one at all. Many successful consultants, professionals, and coaches never develop a brochure. When they communicate in writing, they rely instead on personal letters and a few supplemental items, such as a professional biography or résumé and a client list. The rest of the time they refer prospective clients to their website instead of using print materials. When you are just starting out, paying for the design and printing of a brochure can be an expensive mistake if the nature of your services, or profile of your target market, is still in flux.
Look at what your successful competitors are doing. If they all seem to have brochures, you may ...
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