ORDERING FROM THE ACTION PLAN MENU
There are two ways of going about selecting what Daily Actions to include in your program. One way is to choose from the selections already prepared for you that appear on the Action Plan Menu (Figure 5-1). The other is to design your own unique actions. Let’s look first at how to design your own, which will help you understand how to make the best choices.
Suppose you are focusing on the closing sales stage, and you have chosen direct contact and follow-up as one of your marketing strategies. How could you use this strategy to close more sales? Perhaps you could follow up better by re-contacting people who you have already presented to, but didn’t buy from you at the time.
To turn this into a specific, consistent ...
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