How to Make the Best Selections
Here are the questions you should consider to make the best possible choices from the Main Course menu:
Where are you stuck or in need of more work? You already know which stage of the Universal Marketing Cycle you need to focus on, so choose only Main Course items that pertain to that stage. If you don’t see seven or eight actions that seem right to you on the list for your stage, it’s fine to take one or two actions from the stage just before or after yours. However, don’t pick actions from several different stages. This will dilute your marketing efforts and sabotage the Persistence Effect.
Which marketing strategies ...
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