After an exhaustive, comprehensive, and painstakingly accurate financing proposal has been written, the first people who should read it and consider its merits are the owners. That is, the owners should read it personally to consider how much financing they are willing to provide to the venture.

Seriously, the first place to start shopping the deal is at home. No one understands the business better than the owner does. No one is more committed to making the business succeed and getting the deal financed as proposed. No one wants it to happen more than the owner.

Depending on the kind of business it is, one overarching principle the owner should adopt is this: use personal resources to the fullest extent possible and lower reliance ...

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