Get Growing

Chapter 3Creating Your Offer

I'll be honest with you. I had a ridiculous fear—a fear that held me back from attracting clients and growing my business. It was the fear of focus. I had this notion that if I narrowed down my offering too much, I would miss out on potential business. I was afraid that by being too specific, I would turn people away. Little did I know that this fear was hindering my success and preventing me from creating compelling offers for my clients.

My fear of focus kept me from raising awareness about the specific ways I could help my clients. Instead of having a clear and defined package that people could easily understand and inquire about, I kept things vague and ambiguous. I thought that by not being too specific, I would leave room for any potential opportunity. But the truth is, my lack of focus made it difficult for prospective clients to see how I could truly assist them. It created confusion rather than curiosity.

Then I had a realization. I discovered that not having a clear offer was hindering my business growth. I realized that prospective clients needed something tangible to latch onto. They wanted a clear package that addressed their specific needs and provided a defined outcome and process. As soon as I started creating clear offers for my prospective clients, something amazing happened: the number of inquiries increased.

So what do I mean by an offer? An offer is more than just a product or service. It's a well‐defined package that prospective ...