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Chapter 4Building Your Message to the World

You've defined your MVC, you have a clear offer for them, and now it's time to clarify your message. This is where the power of personal branding and consistency can work in your favor.

Your message for the world needs to be clear, compelling, concise, and consistent. However—and wherever you use it—it needs to convey the value, benefits, and unique selling proposition you offer.

The purpose of a marketing message is to clearly articulate the value proposition of your product or service, highlighting its unique features, benefits, and advantages over competitors. It should answer the fundamental question of “Why should customers choose you?” by addressing their pain points, needs, and desires.

Your message should capture the key elements of your offering and effectively communicate it to your target audience. It is designed to grab attention, generate interest, and ultimately persuade your target customers to act.

To create an impactful marketing message, it is essential to understand your MVCs and tailor your message specifically to their preferences, challenges, and aspirations. By doing so, you can speak directly to their needs and establish a connection that resonates with them. You become more relevant to the people who really matter, the ones you want to work with.

A well‐crafted marketing message should be clear, concise, and easy enough for a six‐year‐old to understand. It should be communicated in a language that your target ...