Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

A Show of Confidence

The silver lining of the Cornell study was that it showed that creativity generally blossoms where people are more confident and secure. We see evidence of this finding in business as well: Pierone and Perry of Loyal Dean had already experienced some initial success before they spun out their longboard business, and the self-assurance it gave them allowed them to grab hold of the new opportunity. So if past success and the confidence it brings are key to the creative process, it stands to reason that large, thriving businesses should be ideally suited to practicing the skill of divergence. Certainly we see examples of this: some of the most innovative work is often produced by hugely successful companies like Apple, Pixar, ...