Activation by Design
Broadly speaking, activation means designing experiences that trigger openness, engagement, and creativity, prompting people to respond to the world differently than they ordinarily would have. It means knowing (or guessing) the right buttons to push in people to get their impulses firing in a desired direction. Activation is how we reset our social norms in order to make people conducive to adopting serendipity-friendly social interactions and states of mind—like the other skills we've discussed in the previous chapters: motion, preparation, divergence, and commitment.
Anybody who's visited an old church can see that activation has been practiced for hundreds if not thousands of years. Take a gothic cathedral: the entire ...
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